If you have a strong differentiator, you could build your entire theme around it. You might choose to make yours more interactive, or offer more opportunities for small group networking. If there are other conferences in your space, consider how you can differentiate. You don’t want to run a conference that’s too similar in nature to your competitors. Once you’ve decided how you want your conference to reflect your brand, use these steps to inspire conference theme ideas: Use your business’s brand values as your north star, but don’t be afraid to think outside of the box and take your brand a step further for your conference theme.
Once you figure out what you want to be known for or associated with, you can go to work on choosing a creative theme. But branding is how you can differentiate your conference from all the other business events professionals can choose from.Īsk yourself: What do you want people to think and feel when they arrive your conference? Do you have a brand promise that’s clear to everyone in your organization? How can you convey that to attendees? In an effort to protect their business, they go with a generic theme that doesn’t fit. Why conference themes are importantĪll too often, conference organizers play it too safe with branding. As a result, you’ll attract more prospects, engage more customers, and build your brand. The right theme will capture attendees’ attention and keep them engaged and energized. The key to providing a memorable experience year after year is to come up with a creative conference theme. If they don’t, your event - and your brand - will become dated. But if the same attendees come to yours each year, they expect to learn and experience something new and different each time.
Annual conferences sometimes have a been there, done that feel.
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